The Telescope

MAINSTREAM MEDIA STILL STRONG DESPITE STIFF COMPETITION

Tumetoka analog tuko digital but even while the digital status is supposed to herald the demise of traditional media it’s becoming increasingly hard to talk about the media today without someone ardently referencing  old media’s unopposed importance.

Persistently pundits have warned about the dire situation facing our broadcast stations and newspapers. Warning about the surge in citizen journalism on blogs, social media, big media flank points on Youtube videos as evidence of a new era in media competition.

It’s also easy to believe in this alluring argument because we still nature our belief in the democratic promise of new media outlets.

A Pulitzer award in media is the highest recognition that a journalist can ever be accorded and for that its every prestigious. In the past few years the academic journalists on the Pulitzer panel have also jumpeddownload into the band wagon and acknowledged several online-only sources like the Huffington Post for the award , maybe signifying their recognition for the changing landscape.

Of course journalism is journalism and while several intriguing info graphics continue to reign in the public domain showing how social media is taking over the breaking news industry from traditional sources let us analyse the situation more closely.

Maybe most of us are missing on the point of journalism when discussing technology. The fact that something newsworthy can be published instantly on Twitter or recorded on video for Youtube does not honestly mean that traditional media is on its deathbed.

It also may be lost to some that traditional media’s role has always been to filter citizen journalism and bring news worthy content to a wider audience. Print and broadcast media still consists of generating engaging story ideas, tracking down sources, synthesizing of information and drafting a coherent written product.There are citizens who will never rest until they read a hard copy of a newspaper, magazine or even a book.

Print and broadcast media still consists of generating engaging story ideas, tracking down sources, synthesising information and drafting a coherent product. Unlike social media mainstream media  has constantly offered its audiences organizations and individuals cultivated credibility.

Nothing on twitter has been verified and while users turn to particular accounts it’s still a matter of trust.

Just as Twitter or any other social site has helped in breaking news it has more than once been the hub for spreading of inaccurate information perhaps even disinformation then like a forest on fire the same information is picked and amplified by other bloggers.

So far this much is clear though, there are transformational changes in the news ecosystem and social media is struggling for a position. These hyper-local contributors are redefining the very nature of news while pushing to new limits journalism’s entrepreneurial spirit.Internet-IPv6

The generally media is evolving just like anything else. But with new news delivery techniques together with great designs and a vibrant network of trained and curated individuals will help ensure the viability of the medium for a long time to come.

The winner of this tag of war is neither new or old media but a hybrid of the two.

So is traditional media on its death bed? Far from it!

This article was published on People Weekend Newspaper on 8-9, August 2015.

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